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Challenge

Building search campaigns that would bid on all of tajawal's relevant searches would take approximately 5 months and be next to impossible to manage and optimise. 

Solution

Using a sophisticated Inventory Management Structure on Search Ads 360, within a couple of months, we were able to use a single flight data feed to create keyword coverage for every flight route. We generated over 3,000 campaigns, 100,000 ad groups and 3.4 million keywords across multiple account in English and Arabic. The management of these build was extremely difficult at beginning but after 3 weeks of data collection we were able to switch to SA360’s automated machine-learning bid management to optimise to overall targets.

Results

Revenue increase 44% whilst COS went up 5%.

53% rise in new sessions and a 22% drop in bounce rate.

3.4 million keywords created.