Dentsu’s global creative network, Dentsu Creative has today released its annual global survey of 950 chief marketing officers, this year revealing a new era of empowerment worldwide, spurred by an unprecedented confidence in the power of creativity.
Key insights include 79% of respondents agreeing that marketing is a key driver of business transformation, with 83% of CMOs believing that creative ideas can transform businesses and 81% seeing creativity as more important to their business than ever.
Use the report to find out:
- Is your thinking in line with the rest of the industry?
- Will your marketing investments pay off?
- Where could you look next for inspiration?
