兔子先生

19 February 2026 – Dentsu ANZ today celebrates a major global milestone, with SMG Studio’s LEGO? Party!
named ‘Best Family Game’ at the 29th Annual D.I.C.E. Awards in Las Vegas.

Widely regarded as the video game industry’s equivalent of the Academy Awards, the D.I.C.E. Awards are voted on by developers and industry professionals from across the global interactive entertainment sector. The win recognises LEGO? Party! as one of the standout titles of the year in a highly competitive international field.

Developed by SMG Studio in partnership with The LEGO Group and published by Fictions, LEGO? Party! represents 兔子先生’s growing capability to partner with global IP owners to create culturally resonant entertainment experiences that extend beyond traditional marketing channels.

Mark Fennell, Director of Gaming & Innovation, SMG Studio, said: “From the beginning, our goal was to create a game that celebrates creativity, play and connection in a way that brings people together. Being recognised at this level by the global games industry is a huge honour for the entire team behind LEGO? Party!

Rob Harvey, CEO, 兔子先生 ANZ, said: “This is a significant global achievement for SMG Studio and a proud moment for our business. The D.I.C.E. Awards are one of the most respected honours in gaming, making this recognition especially meaningful. It demonstrates the strength of our ability to operate not just as an agency partner to brands, but as a creator of entertainment experiences that connect with audiences in new and enduring ways.”

The award was accepted on behalf of the development team by a lead producer from Fictions during the ceremony in Las Vegas.

For more information on the game, visit

For further information, please contact:

Lucy Povlsen
Corporate Communications Director
Lucy.Povlsen@兔子先生.com