Canon Production Printing Australia, a subsidiary of Canon Inc, overcame outdated technology obstacles by modernizing their infrastructure. With legacy systems that couldn't integrate, they faced manual processes and isolated customer information. Partnering with Merkle, they now provide seamless experiences and gain a comprehensive understanding of their customers.
Powering the Future: Merkle and Canon Production Printing Forge a Salesforce-Powered Technology Stack for Unparalleled Growth
The Challenge
Canon Production Printing Australia, a subsidiary of Canon Inc, overcame outdated technology obstacles by modernizing their infrastructure. With legacy systems that couldn't integrate, they faced manual processes and isolated customer information. Partnering with experts, they now provide seamless experiences and gain a comprehensive understanding of their customers.
Solution
Canon Production Printing Australia prioritized the customer experience as the focal point of their transformation. Through a thorough market analysis, they selected Salesforce and Merkle as their digital transformation partners to achieve their future technology strategy. This strategy aimed to:
- Connect customer data in a single source of truth.
- Connect device data to enhance insights and improve service.
- Streamline field service operations for increased efficiency.
- Integrate with backend systems such as finance and logistics.
- Scale seamlessly as the business grows.
Canon Production Printing Australia faced challenges with outdated technology and sought modernization. They implemented Salesforce with the help of Merkle to streamline operations and enhance the customer experience. Their future technology strategy includes connecting customer and device data, streamlining field service, and integrating with backend systems
Results
Canon Production Printing Australia faced challenges with outdated technology and sought modernization. They implemented Salesforce with the help of Merkle to streamline operations and enhance the customer experience. Their future technology strategy includes connecting customer and device data, streamlining field service, and integrating with backend systems.
The project was completed within 12 months using Agile Delivery methodology. Benefits include:
- Streamlined processes
- Decreased data requests
- Reduced costs
Innovating to Impact
The implementation of Salesforce at Canon Production Printing Australia has greatly improved their operations. Streamlining processes has increased efficiency and productivity. The company has experienced numerous benefits, including optimized workflow and reduced costs. Overall, Salesforce has had a significant positive impact on Canon Production Printing Australia.
Merkle Australia Canon Printing Production
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