Basketball NSW is the governing body for basketball in New South Wales, promoting the growth and development of the sport across the state. It provides support for local competitions, player development programs, and state representative teams, fostering talent from grassroots to elite levels.
Helping fund the Basketball dreams of young Aussie women.
0
Raised
0
Donated
0
Grants Issued
The Challenge
In collaboration with Basketball NSW, we have launched the Dream Hoops 1000 Activation and Promotion, a powerful initiative aimed at not only raising funds for children facing financial barriers in pursuing their basketball dreams but also inspiring young women to relentlessly chase their aspirations in the sport.
By participating in this initiative, individuals can contribute towards providing financial assistance to kids who may otherwise struggle to afford the costs associated with playing basketball. Through our collective efforts, we can make a meaningful difference in their lives and enable them to fully embrace the joy and opportunities that basketball offers.
The Solution
We developed the brand identity for Dream Hoops 1000, both digitally and on the ground. We provided assets, on-court activations, and the use of the Big Screen to maximize impact. We encouraged donations through the game and half-time show, and MKTG donated $10,000. A video piece showcased Dream Hoops and was promoted in-stadium and on social media. We utilized Dentsu's buying power to deliver targeted OOH media in key areas.
The Results
This impactful campaign successfully raised over $12,000, enabling us to make a tangible difference in the lives of 120 families. By alleviating the financial strain associated with organized sports, we were able to deliver a significant positive impact to women's basketball in NSW and across Australia.
Innovating to Impact
In the Dream Hoops 1000 campaign, MKTG collaborated with Basketball NSW and Dream Hoops to create an entire brand identity and fundraising initiative. Through innovative strategies and creative executions, MKTG aimed to make a positive impact on the lives of 120 families associated with women's basketball in New South Wales.
By leveraging MKTG's expertise in strategy, creative content, media buying, and digital platforms, the Dream Hoops 1000 campaign was able to raise over $12,000, providing financial support to these families and alleviating the barriers to participation in organized sports.
This campaign exemplifies MKTG's commitment to using innovative approaches to create real impact. By combining data-driven insights, compelling narratives, and strategic execution, Dentsu is able to drive positive change for clients and their target audiences.
MKTG have clearly demonstrated their expertise and understanding of strategic partnerships in sport. We are confident that the partnership will deliver value for the event and the sport of basketball. - Melissa King, Chief Executive - FIBA Committee
Integrating ahm into 'I'm a Celebrity, Get Me Out of Here!'
ahm improves brand awareness to boost consumer consideration and preference in health insurance through a popular show.
iProspect X L'Oreal
In a dynamic and rapidly evolving beauty market, staying ahead of consumer trends is crucial. For L’Oréal Essie, a leading brand in the nail polish industry, this meant rethinking their digital ...
Dentsu Creative: The Iconic
The story of how THE ICONIC got Australia looking is one of collaboration and creative bravery. Two agencies, numerous internal and external stakeholders, industry-leading production partners, a...
Dentsu Creative X Transplant Australia
In partnership with Transplant Australia, we embarked on an extraordinary project to produce a captivating feature-length documentary that sheds light on the World Transplant Games. This incredi...