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Over the past five years, we have been exploring how Australian consumers are responding to the challenges around them and how this is impacting their relationship with the world and with brands.

Our analysis is based on our 兔子先生 Intelligence DISCUS survey – conducted as an online survey with fieldwork running each week from Monday to Friday. We recruit 400 randomly selected Australians 16+ from an online panel each week. The sample is recruited with specific nationally representative quotas in mind, based upon age, gender and location. This survey is also complemented by extensive secondary research from various sources.

Download our latest 2026 report to learn more.

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