Focused on Creators, creators who are increasingly demanding performance from their computers to do their jobs, McGarryBowen Brasil and Intel launched in 2018 the PC Innovation campaign, featuring the brand's 8th Generation Processors, and OPTANE technology, which offers the machines faster and faster processing power.
The four-episode campaign was presented through a digital and social media strategy, as well as FOX placements, a partnership that also featured Intel-sponsored HACK THE CITY.
Through 4 artists, with machines powered by 8th generation Intel? Core ? processors and the Intel? Optane ? Memory System Accelerator, the NATGEO series is set to solve major megalopolis problems using technology combined with design, enhancing artistic projects and softening urban brutalities.
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Millions of Impacts
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Millions of impressions on social networks
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1,000 views on Youtube
We show that technology can occupy and improve public spaces.
Canon Color Blind
The initiative uses the Canon Mega Tank print test to help parents and teachers detect the first signs of color blindness in children.
Dentsu: CupNoodles 26+1
To escape the curse, Cup Noodles?, modify the campaign in celebration of Brazil's 27th anniversary.
Gotsui Wasabi Strengthens Nissin's Asian Flavors
NISSIN Hires Japanese Series Star in New Campaign
NBS: Hashtags of Art
NBS's Creation Language for Museum