Idea
Imagine this: A brand with a goal of increasing OTT streaming service subscriptions is blocked by the largest broadcasters and publishers due to competitive reasons. In addition, the brand desired to reach sports fans at a time when live sports were scarce due to Covid-19 impact.
Solution
Bring Sports to Canadians with a new weekly video podcast series “More Football”, offering fans what they want and teasing the value of subscribing to DAZN’s platform by showcasing key live matchups, pre-produced content and more!
With the goal of benefiting sports fans, we worked tirelessly with our partner to build a video podcast from the ground up. This included months of co-ordination on layouts with weekly alignment on discussion topics and utilizing DAZN’s sports catalogue for each episode.
Results
More Football drove over 2.5M views (200%+ delivery) as viewership grew throughout the flight with our media surround delivering @ 182% and Native CPC delivering @ 570% VS planned, generating a 176% Lift in Conversions with podcast retargeting driving:
- 37% of overall conversions
- 74% of DSP conversions
- 28% Lift in Brand Awareness
- 50% Lift in Sign-Up Intent
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