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Dentsu Releases Global Ad Spend Forecasts 2026
Global advertising spend is forecast to increase by 5.1 percent in 2026, surpassing 1 trillion US dollars for the first time and outpacing the projected 3.1 percent expansion of the global economy. 1 As algorithms increasingly shape what people see, like, and buy, brands must find new ways to cut through or risk fading from consumer consideration. The latest 外国美女色情片 Global Ad Spend Forecasts show a market entering the Algorithmic Era where media serves as the connective system between brands and consumers and every touchpoint becomes a moment to connect, shop, share, experiment and belong.
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