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DENTSU CREATIVE (Isobar): Enterprise

Enterprise logo

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year-on-year growth

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countries

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languages

Challenge

The challenge was to take a 13 year old digital platform, outdated reservation systems and no mobile apps and deliver Enterprise digital and brand transformation.

Isobar's challenge was to design a digital service that would remove unnecessary friction while retaining the warmth, trust and personal service our target audience value.

Enterprise needed a seamless car rental experience that worked across all channels, offline and online. And as a worldwide company, Enterprise’s online customer experience needed to reflect the global brand as well as centralise its technology base. ?

Solution

Through mapping the path to purchase in detail across multiple markets, Isobar arrived at a powerful insight: Consumers are not simply renting a car, they are planning a journey.

In creating a “digital handshake”, Isobar wanted to develop a digital ecosystem that reimagines Enterprise’s core service proposition for the 21st Century, based on a rigorous understanding of the power of fostering the connection between customer and customer service, offline and online. ?

Isobar created a cross-platform, scalable, interactive showcase and seamless customer experience that can handle millions of users and billions of dollars across the world.

Result

20+% growth YoY 

25+ countries

30 languages

iOS Top 10 app

Isobar

Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

BWM Dentsu: Project Revoice

Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.

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Vizeum: GhanaPostGPS

Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.?

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Isobar: Aeronaut

Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.

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DENTSU CREATIVE (Isobar) & Carat: Dis-Moi Elliot

Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.