Gen Z isn’t just navigating the media landscape, they’re rewriting the rules. The Gen Z Effect: Shaping the Year of Impact dives deep into the trends transforming how content is created, consumed, and connected.
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Explore the rise of AI-powered content, planning in the algorithmic era, and the surge of niche communities redefining influence. From the power of micromoments to the explosion of connected TV, we uncover what’s driving media behaviors today, and tomorrow.
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