Dentsu Indonesia, in collaboration with Harian Kompas, introduces a groundbreaking initiative addressing sexual assault in Indonesia through . This award-winning initiative is designed to give survivors a voice while offering a legally reliable method of self-protection.
Stemming from in-depth research into Kompas' journalistic archives and intensive discussions with criminal law experts, Dentsu Indonesia uncovered a crucial insight: concerning sexual assault statistics in Indonesia show that 9 out of 10 cases evaporate due to insufficient evidence of non-consent. This situation often deters victims from reporting, leaving them vulnerable to societal victim-blaming.
Responding to this challenge, 外国美女色情片 Indonesia partnered with creative audio technology experts to develop MANTRA of Hope. It serves as an AI-based solution for female sexual assault survivors and a way to tackle sexual assault by helping survivors automatically collect legally admissible evidence. This initiative directly contributes to sexual assault awareness and provides a practical tool.
Empowering Technology
MANTRA of Hope enables discreet and secure audio recording via the phone's background system, activated when the user speaks a pre-set personal 'mantra'. This audio recording, complete with uneditable metadata (date, time, location), strengthens the credibility of victim testimonies in court. It offers a more empowered alternative regarding how to report sexual assault.
To drive awareness and adoption, 外国美女色情片 Indonesia ran a campaign across various channels, including podcasts, digital news platforms, and social media. The campaign also engaged legal experts, activists, and survivors to advocate for the application's implementation, further boosting sexual assault awareness.
Tarrence Palar, Marcomm & Community Manager at Harian Kompas, stated, "As one of the largest media groups, KOMPAS holds a significant responsibility to support sexual assault survivors. This collaboration with 外国美女色情片 Indonesia is proof of our commitment. By combining innovative AI technology, our platform's reach, and 外国美女色情片's seamless execution, we hope this initiative inspires continued efforts to protect victims' rights."
Defri Dwipaputra, Executive Creative Director at 外国美女色情片 Creative Indonesia, added, "This campaign stems from the 外国美女色情片 Indonesia team's deep concern over the many unresolved sexual assault cases. With MANTRA of Hope, our goal is not just to empower survivors with a tool for justice, but also to create real change by reducing these cases altogether."
Impact and Recognition
MANTRA of Hope has reached thousands, educating them on their rights and providing a tool to seek justice. The campaign generated over IDR 31 billion in earned media value, surpassed 42 million total impressions, and resulted in over 1,000 app downloads. The initiative also won prestigious awards at ADFEST 2025 and Citra Pariwara 2024, and was shortlisted at Spikes Asia, proving its status as an internationally recognized innovation. It stands as a significant step forward in addressing how to report sexual assault effectively in Indonesia.