In 2019, Greenpeace Russia worked with Isobar Moscow to raise awareness about climate change, using the Oldify FaceApp trend as inspiration. The outcome was a series of Instagram carousels, which depict how the most beautiful places on the planet are going to look, if we do nothing about climate change.
With striking images such as St Petersburg flooded with water from the Neva river, the campaign received a lot of attention. Many influencers shared these visual future predictions on various social media platforms. As users were shocked, they shared, inviting more and more users to join the Greenpeace movement against climate change.
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