Challenge
Experience-led Transformation By 2011, a fragmented IT landscape meant that marketing platforms used by Tivoli Gardens Entertainment park were disjointed and marketing employees were working in silos. Tivoli needed to innovate its consumer experience for the digital age by transforming the business from inside out to reflect the magic of the park.
Solution
Consult to deliver Isobar developed a long-term strategic plan to transform Tivoli Gardens into an industry leader. Both IT investment and business plans support the overall goal: a unique and captivating visitor experience, in which visitors are both recognised and acknowledged across channels. Using Sitecore and Microsoft expertise, Isobar created and implemented an omni-channel strategy that created one unified platform for all marketing activity. This was done by integrating a new CMS with Tivoli’s park management-systems, data warehouse solution, and the marketing automation platforms. Isobar also supported the technical integration by developing visually engaging creative to ensure a consistent brand experience across devices and channels, including the e-commerce site, website, self-service kiosks in the park, and social media.
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