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Fostering true innovation can be challenging for companies due to competing priorities and budget constraints. Innovative projects often struggle to thrive and be measured alongside day-to-day operations. We support the development of innovation and cultivate cultures of innovation through various methods:

• Innovation Councils: Establish agile “Center-of-Excellence” teams to evangelize and operationalize a fast, beta, change mindset.
• Innovation Roadmaps: Identify where to focus and prioritize purposeful innovation efforts, creating aligned plans over time.
• Innovation Sprints & Deep Dives: Run end-to-end processes to create innovative products and services from strategic direction to concept development to in-market activation.

Together, these approaches enable us to support clients throughout their entire innovation journey.

Proprietary Tools:

Our innovation work is workshop-driven, using proven frameworks and processes to guide teams to new ideas and roadmaps.

• Id8: A toolset for collaboration via Miro, combined with a crowd-sourcing feedback platform for socializing and refining ideas.
• Fast-Turn Innovation Process: Once a roadmap is developed, prioritized, and socialized, we employ a fast-turn innovation process for developing and commercializing ideas through multi-disciplinary agile sprints, consisting of integrated client and Dentsu teams.