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To address customer pain points, improve experiences, and enhance customer lifetime value, companies often utilize Customer Journey Mapping. Our experience as a full-service agency and consultancy has shown that there are various effective approaches to customer journeys, tailored to client needs.

• Media Work: Focuses on the marketing funnel, from awareness to consideration, purchase, and loyalty.
• Technology Business: Centers on engagement and user experience with a product or service, as tasks are completed.
• Creative Business: Captures the relationship with the brand over time.

At Dentsu BX, we begin with a deep understanding of the client's problem, selecting the right type of journey analysis and collaborating with experts across our business to bring it to life.

Proprietary Tools:

Dentsu BX utilizes various approaches and modes for customer journey-based consulting.

• Initial Synthesis: All projects start by combining client knowledge with Dentsu research and thought leadership, offering insights into the most suitable approach and providing a strong fact base for sessions.
• Segmentation: Research informs the best way to segment the problem, whether by customer segment, sales channel, product, etc.
• Workshops: Conducted in person or online, using proven frameworks and engagement tools, resulting in a wide range of cross-functional ideas. These ideas are then prioritized and socialized to form the blueprint for transformation.