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Dentsu B2B Superpowers 4.0

Superpowers: the largest and longest running B2B study ever in APAC

We take customer-obsession to the next level. We’ve studied the big, bold, beautiful world of B2B customer experiences in APAC and the rest of the world for years, allowing us to identify where to apply the slightest pressure to deliver transformative growth for our clients.

The Superpowers Index, our proprietary annual study, offers insights into B2B buyer needs, derived from 14,000+ global interviews, 4,000 C-Suite opinions, and 25,000+ brand experiences across a number of sectors.

Download to get insights on what B2B decision making looks like today and track progress against superpowers index scores.

B2B Superpowers Index 2024: A Unique Perspective on the B2B buyer and the Difference between Winning and Losing

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.