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engaged users in less than three months

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visitors returned to the site 15% more frequently

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users spend nine minutes on average on the site

Challenge

The Telegraph wanted to connect a younger generation of reader to its brand and engage 10 million readers by 2020.

Digital readers tend to ‘sleep walk’ their way into news and only 3% were actually engaging or even aware it was The Telegraph they were reading.

Solution

Fetch used the wealth of data from across subject areas as wide as news, finance and travel as the fuel to drive a more personal reading experience with the audience.

Building on the fantastic segmentation work The Telegraph’s data and insight team had already done, Fetch brought this strategy to life across devices, channels and mediums.

Fetch used targeted app download campaigns, personalised re-engagement initiatives and ROI driven performance across The Telegraph's travel, events, finance and new premium products.

Result

3.2m engaged users in less than three months.

People spend nine minutes on average on the site.

Visitors returned to the site 15% more frequently.

Fetch

Fetch is a global agency built for digital economy brands. Delivering digital media and advertising services since 2009, Fetch has found over 390 million new customers and driven 46 billion engagements globally. Fetch works with some of the world’s most pioneering brands including Facebook, Hulu, Mozilla, Lululemon and Apple Music.

Consistently listed as a top digital agency, Fetch works across digital, mobile, paid social, display, search, creative and mobile marketing.

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