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Smart Shopping 2.0

In February 2025, we surveyed 1,600 Australians to uncover how grocery shopping and spending habits are evolving. Some consumers are prioritising affordability, while others are focusing on quality, convenience, and brand trust. This infographic explores who's trading down, who's trading up, and how brands can adapt to these shifting consumer behaviors.

Smart Shopping 2.0: Insights & Trends

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