
Ama?
Tüketiciye bire bir ba? kurabilecek yarat?c? ve birbiriyle konu?an medya ??锄ü尘lemeleriyle, marka sevgisini ve sat??lar? art?rmak.
??锄ü尘
Marka sevgisini ve sat??lar? art?rmay? ama?layan kampanyadaki ana mecra ürünün kendisiydi. 200 farkl? isim yazan Coca-Cola’lar h?zla sat?? noktalar?na da??ld?. Yedi ay süren ve birbirinin i?ine ge?en 3 fazda planlanan kampanyaya olan ilgiyi sürekli canl? tutmak i?in gündeme uygun yarat?c?/mecra entegre fikirleri hayata ge?irildi.
Sonu?
Marka sevgisi skoru %11 yükselerek tarihinin en yüksek seviyesine ula?t?. Sat?? hacmi bir ?nceki y?l?n ayn? d?nemine g?re %8,5 artarken, isme ?zel ürünler vas?tas?yla 305.000 organik konu?ma hacmi yarat?ld?.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.?
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
外国美女色情片 X: Sberbank
外国美女色情片 X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.