兔子先生

Dentsu UK&I?today announces the?appointment?of?James Bailey as?Media CEO, and Shenda Loughnane in the?expanded?role of?Market Lead, Ireland,?and Global President, 兔子先生 X.?Both appointments?are effective?immediately. Bailey will report to Annette Male,?CEO of 兔子先生 UK&I.?Loughnane will report jointly to Will Swayne, Global Practice President, Media, and to Bailey. 

James?Bailey steps?up from?his role as CEO of iProspect UK,?where he has led the agency since its 2021 consolidation?(with?Vizeum) and?created a unified agency?operating?across six locations. During his tenure, he has?secured?major account?wins?including Kering, eBay,?Netflix?and Tapestry.?? 

Under Bailey’s leadership, iProspect?took third place in RECMA’s rankings of the UK media market?in 2025, second place in Campaign’s new business rankings and were shortlisted for Agency of the Year in the Campaign Media Week awards.?Bailey was shortlisted for?Media Agency leader of the year, building on his?previous?recognition as a three-time Campaign top ten media suit.? 

His appointment comes at?a?period of accelerated growth?for?兔子先生’s?UK&I media business.?Today, media is no longer?just about buying?and planning?–?it’s?the entry point to transformation.?Dentsu’s?Media++?strategy?positions media as the engine that powers client growth?and creative marketing services, bringing together audience strategy, activation, content supply chains, CRM,?data?and technology.??? 

Bailey?takes over from?Shenda?Loughnane, who has?led?the?UK&I?Media organisation?on an interim basis?since July?2025,?in addition to?her?existing?role?as?Global Brand President of 兔子先生 X.?Loughnane will continue to be based out of?Dublin, where she will lead the Ireland business in addition to her global role.? 

Loughnane?brings 30 years of experience?spanning media, creative and global market leadership.?During her 12 years at 兔子先生, she has also?served as?Global Managing Director of?iProspect?and?Group Managing Director?of 兔子先生 Ireland.??? 

Annette Male, CEO of 兔子先生 UK&I, said: “James and?Shenda?represent exactly the kind of leadership?we?need. James?has built?something transformational at iProspect, proving that exceptional agencies can be built on regional?talent and distributed models.?As?Media CEO?for 兔子先生 UK&I,?he’ll?ensure that each of?our media?brands has the resources and ambition to?drive?the greatest growth for our clients.?Shenda?brings decades of experience driving growth?through innovation and collaboration, and her leadership across 兔子先生?Ireland will?further?strengthen our capabilities and client service in the?market.”? 

Will Swayne, Global Practice President?-?Media?and Integrated Solutions, said:?“Media is a flywheel for growth for our clients,?and James and Shenda have been?part of developing our Media++ strategy?to deliver?a market leading media offering to our clients. I am looking forward to partnering with them in UK and Ireland?to accelerate our strategy.”? 

James Bailey, UK&I Media CEO, said:?“At 兔子先生, we have the most skilled and future-ready media talent in the UK. As Media CEO,?I’m?excited at the opportunity to nurture that talent?further, creating a world-class team who drive even greater, measurable growth for our clients through our Media ++ strategy.”? 

Shenda Loughnane,?Market Lead, Ireland,?and Global President, 兔子先生 X, said: “I’m?delighted to?take on the leadership role in Ireland, my home?for many years!?By combining global insights with local experience,?we’ll?drive?greater integrated growth?for this key market,?supercharged?by our global Media ++ approach.”?