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Carat Brand EQ Report 2022

In 2020, Carat released a proprietary research report revealing the world's most emotionally intelligent brands. In 2022, we extended our scope to 15,000 people, across 15 markets to ask about their perceptions of more than 50 globally known brands. The results reveal a strong correlation between a brand's emotional intelligence and business performance. This report includes:

Top performers
Key lessons for brands
Brand EQ stories
Concrete steps for brands to increase their EQ scores

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