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"Behind Immersive Process": Consumers' skincare needs

Immersive skincare videos have been trending on Douyin and RED for months, thanks to the sharing of a slew of KOLs and celebrities. In the videos, they meticulously carry out a series of skincare steps, the whole process looks professional and full of sense of ritual. In this report, we will introduce the new trend of "immersive skincare" on social media and opportunities brought to brands to promote skincare products.

Powered by 外国美女色情片 China CCL (Culture Content Lab) that provides unique and powerful data-based consumer research.

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