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The Challenge

With Zepto and its promise of 10-minute deliveries, entering a new market meant building strong awareness and encouraging early adoption of the brand over other quick-commerce players. Since Zepto’s model thrives on ultra-fast delivery, the campaign had to be hyper-targeted near dark store locations to drive immediate consumer action. Selecting high-impact, high-visibility media was crucial to ensuring deep market penetration and creating a lasting impression.

The Solution

To maximize visibility and engagement, we deployed 154 premium media units across seven key cities: Nagpur, Surat, Dehradun, Faridabad, Mysore, Vijayawada, and Kanpur. The campaign strategically utilized 90% high-impact formats including billboards, unipoles, foot over bridges (FOBs), and gantries, while 10% was allocated to transit media like bus queue shelters (BQS) for broader exposure and reach.

Each city was carefully mapped to align with Zepto’s dark store locations, ensuring optimal placement near high-footfall areas, residential neighborhoods, and commercial hubs. Spanning 80,000 sq. ft. of advertising space, the campaign reinforced Zepto’s presence with bold, action-driven messaging that emphasized speed and reliability.

Thanks to the overwhelming consumer response, the campaign was extended to a 30-day duration, with additional media placements in key markets to sustain engagement and boost brand recall.

The Result

Total Impressions: 4,67,65,086
(The campaign garnered significant exposure across all selected OOH formats and locations.)

Unique Reach: 58,16,553
(The campaign effectively reached over 58 lakh unique individuals within the target geography.)

Average Frequency: 8.04
(On average, everyone was exposed to the campaign message approximately 8 times during the campaign period, ensuring strong visibility and recall.)

Innovating to Impact

At Posterscope, our goal is not just to deliver business outcomes but to craft solutions that positively impact people, society, and the world. The Zepto campaign stands as a testament to our commitment to precision and effectiveness through Out-of-Home (OOH) advertising. By leveraging hyperlocal insights, premium media placements, and consumer-first strategies, we successfully helped Zepto build its brand presence in new territories - ultimately enhancing convenience and accessibility for consumers. As Zepto continues its rapid expansion, this campaign sets a benchmark for how data-driven, strategic OOH can deliver tangible results while fostering meaningful connections with audiences.