Challenge
Kayo gives subscribers the chance to stream over 50 local and international sports, live and on demand, offering a personalized experience across multiple platforms.
In developing the platform, Kayo engaged Accordant to support them in planning, implementing and operationalizing the Adobe Experience Cloud, their marketing product suite of choice.
Solution
The planning and implementation of the whole Adobe Experience Cloud was delivered in under four months; including the Analytics Cloud, Ad Cloud & Marketing Cloud, combining to serve highly relevant customer experiences across all digital channels.
Results
The solution design includes Adobe’s newly released dynamic creative optimization, enabling automatically personalized digital advertising in addition to owned media channels. The solutions are all integrated into Kayo’s real-time cloud-based data warehouse which will enable them to capture user data to manage the ongoing enhancement of Kayo’s user experience.
“Adobe and Accordant have enabled us to come to market in the most efficient and innovative way possible, we simply could not have done it without the partnership we have.”-Carly Loder, CMO of Kayo Sports
Foot Locker
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked 外国美女色情片 gaming to integrate a new augmented reality feat...
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature. ?
DENTSU CREATIVE China: KFC Re:Store
KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...