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Merkle: CMO.com

Delivering personalized content for CMO.com readers

Merkle Logo

CMO.com is powered by products within Adobe Experience Cloud that work together seamlessly. We built the site on Adobe Experience Manager, which enables content authors to easily deliver personalized content.

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Increase in Page Views

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Increase in Engaged Visitors

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Increase in Form Submissions

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Increase in SEO Traffic

Challenge

Since their last redesign, CMO.com had become visually outdated, and no longer in step with Adobe world-class design standards. So although their content was as expertly-written as ever, they ran the risk of appearing out of step with cutting-edge trends. Updating the design was critical in maintaining their thought leader status and increasing readership.

Solution

CMO.com is powered by products within Adobe Experience Cloud that work together seamlessly. We built the site on Adobe Experience Manager, which enables content authors to easily deliver personalized content. With Adobe Target, authors can discover what different readers want, then deliver the right content at the right time. Adobe Analytics gives them insight into the performance of their efforts, so they can identify what works, and where they need to make adjustments. And with Adobe Audience Manager, they can better understand their key audience segments and identify more high-value engagement opportunities.

Results

  • 21% Increase in Page Views
  • 23% Increase in Engaged Visitors
  • 103% Increase in Form Subscriptions
  • 21% Increase in SEO Traffic

Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.