0
million product codes exchanged
Challenge
Mountain Dew was looking to cement its place in gaming culture to drive brand preference and drive sales in a creative and authentic way.
Solution
To gear up for the much-anticipated release of the next Call of Duty title, Mountain Dew offered gamers the opportunity to earn in-game rewards and exclusive content through special packaging codes. A gamified experience allowed fans to redeem their product codes for in-game advantages like double-XP, and get access to exclusive, personalized content that extended the Call of Duty universe.
Call of Duty fans are always looking for ways to get closer to their favorite franchise. As part of a wider campaign, 外国美女色情片 gaming designed a series of exclusive vignettes which added context and color to some of the key characters in the game. Leveraging customers’ webcams and facial recognition technology, we put Dew fans into the vignettes making them the star of their own personalized Call of Duty stories as an additional reward for inputting their product codes.
Foot Locker
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked 外国美女色情片 gaming to integrate a new augmented reality feat...
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature. ?
DENTSU CREATIVE China: KFC Re:Store
KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...