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A New Playbook for Women's Sport

Dentsu Sports International's latest report is your go-to guide for best practice in women’s sport – packed with insights, trends and tactics to help brands and properties win in this fast-growing space.

We explore the sports leading the way on equality, uncover what drives fandom and outline how brands can engage authentically and effectively.

We also challenge the outdated idea that women’s sport is just for women. Male fans are tuning in, engaging and showing up in growing numbers.

From cultural shifts to commercial strategies, this is your playbook for success in women’s sport and how to be part of shaping its future.

Front cover of the A New Playbook for Women's Sport report. The top half is yellow and the bottom half is black and has the words A New Playbook for Women's Sport written on it

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