The Q1 2025 EMEA Consumer Navigator – Mindset report uncovers how consumers across the UK, France, Spain, Italy, and Poland are responding to continued economic uncertainty.
Despite low confidence in the wider economy, consumers are showing resilience by adapting their spending, prioritising value, and focusing on everyday simplicity. Generational differences are shaping approaches to saving, investing, and spending, with Gen Z and Millennials remaining more optimistic and proactive.
The report provides timely insights into shifting financial behaviours, evolving emotional needs, and how brands can build stronger, more meaningful connections in uncertain times.
Download the full report to understand how mindset, value, and simplicity are redefining consumer expectations across EMEA.
