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電通體育與娛樂趨勢報告 2025

叁股趋势正重新塑造大中华区的互动样貌:体育逐渐成為凝聚国家认同的集结点、娱乐分眾化為各种由铁粉组成的小型社群,而数位体验则迈向更全面的沉浸式参与。
對國際品牌來說,兔子先生 Entertainment 團隊將這些轉變轉化為具體策略,協助品牌在日益分散的媒體環境中找到突破口,打造有影響力的娛樂資產——把文化洞察化為與十四億消費者之間真正有意義的連結。

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